2019 OOH Media Conference and Expo

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About the Conference

Are you attending the upcoming 2019 OOH Media Conference + Expo? Join members of the Citilabs team at our partner Geopath's booth 308.

There will be three opportunities to get an update on Geopath and learn more about the new Insights Suite. Attend one of the three sessions that Geopath will be giving to find out more!

Geopath Training | The Foundations of OOH Measurement
MONDAY 1:00PM – 3:00PM
BRISTLECONE 9 + 10

Session Description:

Scott Fiaschetti, SVP of Operations for Geopath, along with Enza Chiodi of SM&RT will conduct training for members on the basics of OOH measurement and Geopath’s current tool set. This is a great session for anyone new to the OOH industry or that just wants a refresher on the foundations of Geopath’s measurement system. A preview of the new Geopath Insights Suite will also be presented.

Geopath Update |The Latest on the Insights Suite and More
TUESDAY 1:30PM – 2:15PM
BRISTLECONE 9 + 10

Session Description:

Geopath Chairperson, Jill Nickerson, SVP, Director of OOH for Horizon Media, will join Geopath’s Dylan Mabin, SVP of Product and Scott Fiaschetti, SVP of Operations, to provide an update on the rollout of the new Insights Suite. This is a great opportunity to get answers to your questions and hear about how the Insights Suite is already changing the OOH Industry.

Advanced Training | Moving From Data to Insights
WEDNESDAY 12:30PM – 2:30PM
BRISTLECONE 9 + 10

Session Description:

Scott Fiaschetti, SVP of Operations for Geopath, along with Enza Chiodi of SM&RT will dig deeper into the methodology behind our new measurement system and demonstrate the features and capabilities of the Geopath Insights Suite. They will also walkthrough several use cases that illustrates how the new level of granular data available in the Insights Suite can provide deeper insights on audiences and how these insights can be used to guide decision-making.