Meet the Team Attending the TRB Transportation Planning Applications Conference

17th Annual TRB Transportation Planning Applications Conference

Hilton Portland Downtown, June 2-5


Be sure to visit us in the exhibit hall at Tables 3 & 4 at the upcoming TRB Transportation Planning Applications Conference. Citilabs will showcase the latest developments and upcoming features in Cube, Streetlytics, Sugar Access and the Smart Mobility Cloud including the latest on the upcoming Cube 7 and how Streetlytics is revolutionizing decision-making in transportation.


Vipul Modi


Meet Vipul Modi, a senior engineer with Citilabs based in Singapore. Vipul is a solutions and support engineer for Citilabs working with customers throughout Asia. Vipul brings more than 10 years of experience to his role.

According to Vipul, “It’s always exciting to meet with clients, friends, colleagues and fellow modelers at the TRB Applications Conference. An event like this is a perfect opportunity to learn from industry leaders and pioneers and motivates you to expand your knowledge base in our industry.” He will be presenting in the Non-Motorized Panel Discussion on Tuesday, June 4 at 8:30 am.  Vipul led Citilabs recent efforts supporting Transport for London in developing a cycle forecasting model.

Prior to Citilabs, Vipul was an integral part of the University of Florida Transport Institute research group responsible for the Florida Department of Transportation and United States Department of Transportation’s funded projects in traffic operations.

Vipul received his bachelor’s in Civil Engineering from the Indian Institute of Technology in Bombay, and his master’s in Civil Engineering from the University of Florida.



Jacob Asplund

Jacob Asplund brings more than 12 years of experience in transportation planning, travel demand modeling, and traffic analysis to his role as the Director of Streetlytics Engineering at Citilabs. In his role, he leads the Streetlytics Engineering team and is responsible for sourcing input data, system development, data processing, quality control, customer support and delivery for the core Streetlytics product.

“The TRB Applications Conference brings together people who have the skills, experience, information, and vision needed to help everyone get where they’re going a bit more efficiently, “Jacob said. “I am excited to discuss ways people have been leveraging big data to better understand and enhance personal mobility.”

Jacob holds dual bachelor’s degree in Computer Science from the University of Wisconsin-Madison and Civil Engineering from the University of Wisconsin – Milwaukee.



Bill Allen

A veteran in the transportation field, Bill Allen brings more than three decades of experience to his role as the Director of Services at Citilabs. He assists our Director of Cube Solutions, Chris Simons, in the development, management, and operations of our Cube consulting service. His team designs and builds Cube solutions for customers empowering the analysis of transportation systems and strategies.

“This is my 17th TRB Applications Conference. I have attended every one of them except for the first ever conference in 1987. It’s an excellent conference for practitioners,” said Bill. He will be presenting at the Connected and Autonomous Vehicles, Part 1 session on Monday, June 3 at 8:30 am.

Prior to his role at Citilabs, Bill worked as a transportation planner for two firms, Volvo Cars of North America, and ran his own independent consulting that specialized in travel forecasting.

Bill received his bachelor’s degree in Civil Engineering from Rensselaer Polytechnic Institute, in Troy, New York.



Chris Simons

Chris Simons, Citilabs Director of Cube Solutions, brings more than 25 years of experience to his role at Citilabs. He leads Cube consulting services and helps to answer questions and solve problems that our clients face daily.

Prior to joining Citilabs, Chris worked for a large, private engineering consulting firm, the Georgia Department of Transportation, and small transportation consulting firms gaining experience in a wide range of transportation planning and traffic engineering services. This experience includes developing and maintaining travel models, air quality conformity analysis, toll feasibility studies, mesoscopic dynamic traffic assignment modeling, microsimulation traffic modeling, and more.

“The practical, real-world focus of the TRB Planning Applications Conference makes this one of my favorite conferences,” said Chris. “I am pleased that Citilabs has sponsored the event to help the conference to continue its positive contribution to our profession.”

Chris received his bachelor’s degree in Applied Mathematics from Georgia Southern University and his master’s degrees in Transportation Engineering and City Planning from Georgia Tech.



Nicolette Hoffman

One of the newest members of our team, Nicolette Hoffman, is a member of our marketing team and is based in our Florida office.

In her role, she leads marketing and public relation activities and assists the sales and solution teams with tasks such as customer communication and document preparation.

Prior to her role at Citilabs, Nicolette served as the corporate communications manager for a marketing and communications firm that specializes in transportation and engineering.

“This is my first time attending the TRB Applications Conference, and I am so excited for the opportunity. More so, I am excited to come face-to-face with current and future users. Conferences are such a great way to broaden your communication skills, as well as expand your knowledge on the industry that you are in,” said Nicolette.

Nicolette holds a bachelor’s degree in Public Relations from the University of Florida.