Mobile Apps with Aggregated, Anonymized Background Location Data Add Rich Spatial Data to Streetlytics
SACRAMENTO, CA. (PRWEB) SEPTEMBER 19, 2017 - Citilabs, a leading mobility analytics solution provider, announced today that they have inked an agreement with location data provider SafeGraph to incorporate smartphone app movement data into Citilabs’ Streetlytics mobility analytics platform. Streetlytics leverages information from billions of GPS, cellular, connected car, Bluetooth and ground truth data to measure and paint a complete picture of the moving population.
SafeGraph maintains the world’s largest and most accurate dataset on human movement, to power both machine learning & human analysts. “SafeGraph’s goal is to fuel companies interested in answering difficult questions related to human movement. To be included in the Citilabs’ Streetlytics solution is a great indication that we are succeeding in that goal,” said SafeGraph CEO Auren Hoffman. He continued, “We look forward to a long and mutually beneficial partnership with Citilabs.”
Industries as far ranging as advertising, mobility services, insurance, real estate, and auto manufacturing are leveraging the power of Streetlytics. It provides direct access to nationwide hour-by-hour moving population insights including origin-destination movements, home locations, road level volumes, speeds and travel routes.
“Citilabs is excited to be adding SafeGraph data into our Streetlytics solution,” said CEO Michael Clarke. “Every layer of data adds additional insights. Including data of the quality SafeGraph provides is a real win for us and our clients.”
One of those clients is Geopath, a not-for-profit that provides state-of-the-art measurement to the out of home advertising industry. “We are truly excited about the addition of SafeGraph to the Streelytics solution,” said Geopath President, Kym Frank. “The data we are receiving from Citilabs is already quite robust, and the diversification of location data sources used in our methodology will only increase the resolution of the industry’s population measurement.”
At Citilabs, we build robust solutions that empower meaningful change for the betterment of communities and organizations by understanding the movement of people, goods and vehicles. Citilabs’ solutions allow users to measure, manage and predict how people move and goods flow, advising the transportation, advertising, insurance, real estate, smart cities and automotive industries. Headquartered in Sacramento, with offices in Atlanta, Tallahassee, Abu Dhabi, Milan, and Singapore, Citilabs has a 40-year history as a global industry leader and supports more than 2,500 clients in more than 70 countries. For more information, visit www.citilabs.com.
SafeGraph is building the world’s largest and most accurate ground truth dataset on human movement to power machine learning and human analysts. Co-founded by Auren Hoffman and Brent Perez, SafeGraph is located in San Francisco. For more information, visit www.safegraph.com.
Founded in 1933, Geopath is the industry standard that powers a smarter OOH marketplace through state-of-the art audience location measurement, deep insights, and innovative market research. The organization is headquartered in New York and governed by a tripartite board comprised of advertisers, agencies, and media companies spanning the entire United States.
Streetlytics a product of Citilabs.
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